I’m currently working on a semester long project in the realm of cycling. Colin Culbertson and I are developing a cycling shoe with a built in power meter focused on creating one consistent system for both indoor and outdoor riding.
With guidance from the Garmin team, we gained valuable insights that pushed the concept forward. We are moving away from integrating the power meter into the cleat and are now developing a modular pod system embedded directly into the sole.
This approach separates the lifespan of the electronics from the shoe itself, improves long term durability, and helps build a stronger brand around the shoe. The pod now powers the shoe rather than the cleat, making the system purpose built instead of something that could attach to any three bolt shoe.
Since the scope of the studio includes developing the full product and the marketing strategy around it, this shift also allows us to design a more cohesive identity, positioning, and long term brand story around the system.
I am also working on a project for the Beach Museum in Manhattan. Their current space has one spinning bookshelf that doesn't read as a retail space at all, so they want something more visible as a retail space and also allows them to expand their merchandise. For this project, I'm exploring Vizcom. We have discovered the ideal layout that works best with the space, so we are using it for configurations and visualization.